What I walked into
In Nov 2025 the email team had 13 agents, a full leadership layer and no way to measure any of it. Replies took more than four days. Salesforce was expiring in two months and the new in-house platform was missing core features.
What I did
- Measured first. Per-agent pick-up, reply and review times in Airtable and Slack, plus a live dashboard.
- Fixed the KPIs. Reply time now runs from the customer's message to our reply, follow-ups included.
- Cut the friction. A six-step, three-tool hand-off became pick, tag and reply in one queue.
- Added AI. AI-assisted first replies on every ticket.
- Rebuilt the team. Two team leads, four seniors, two deputies, all cross-trained on chat and video.